a play around in the vineyard

Being immersed for several weeks in 36,000 logos submitted to LogoLounge, can be both suffocating and exhilarating at the same time. That's the number of logos uploaded by thousands of members in over 100 countries around the world in the last 18 months. Fortunately, we decided early on to work with an exceptional panel of eight judges on each volume, and let them blow out their own brains sorting and passing judgement on this immense field.

There are continuous posts on creating the perfect logo / brand yet i wonder if there is such a thing. A brand / logo by itself is merely a perception; good, bad or indifferent to many different people. So if you think about all the ways your employees and consumers form perceptions, then those are the ways (touchpoints, actions, behaviors) to channel thru to achieve the relevant perceptions of a particular brand's desires. As shown in the brackets we all theoretically can be grouped into three brackets, emotional, considered and loyal, and the job is not to alienate or perhaps to hit one as impactfully as one can.

another walk

racing on the threshold of dream

SIMPLE breeze on the beat

just small bizness

roughcut

first play on the new vestax