http://www.ted.com/ Paula Scher looks back at a life in design (she’s done album covers, books, the Citibank logo …) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.

As a designer who spends some time designing logos, you soon come to the realisation that your logo is an integral part of a process of communication. It will not change overnight the perception of the company nor will it enable the company to process overnight record profits. What it will do is, give a [...]

My all time fave showreel

What are the essential fundamentals when meeting a potential client, i quickly sat and jotted down my ideas while pondering a new strategy…. Prepare well for every meeting A clear definition of the services which i am offering to the client, WHO the client is and why are they interested, also what other services i offer which [...]

“In a time of economic uncertainty and political change, optimism is paramount and no other colour expresses hope and reassurance more than yellow,” Pantone says. “The colour yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” explains Leatrice Eiseman, executive director of the Pantone Color [...]

It’s that time again where I am thinking of redesigning my old business card having come to the conclusion that a) i have none left and b) i may have outgrown the invisible concept i had. So re-evaluating what to consider and what will give my calling card the presence i need whether personally, or [...]

What makes a great logo … hmmm i thought about what to write but perhaps the cue cards are better. Effective and IMPACTFUL Unique Positive Memorable Tell A story…. Timeless